This bed linen packaging project was one of my first for Dreams. Bed linen is not typically a product offered by Dreams, so this exclusive product was a great project to work on.
The design was drawing on from the other Team GB x Dreams packaging designs from existing products, but ensuring it was in line with the new 2023 brand guidelines. As it was the first Team GB x Dreams product to have arrived in stores since the rebrand, I had to think on my feet to bring newer brand elements in whilst simultaneously keeping a familiar design ✨