Brand Identity

Coconut Cove

Overview

This branding was for a body-positive fashion brand appealing to generation Z and millennials. It was created as a hypothetical project off the back of my research report into preferred marketing campaigns for this age range. You can view the research project here and the design supplement here.

Approach

I created a primary and secondary logo, guidelines, a marketing campaign, instagram posts, and brand strategy as post-research deliverables, demonstrating the ideal way to appeal to this customer base 🌴