Brand Identity

Bellissimo Bubbles

Overview

Bellissimo Bubbles taps into feminine energy, creating cosmetics that promote relaxation, self-care and equality. They particularly focused on pampering for a Gen Z audience, but also extending to older ages for those that are young at heart.

Approach

Trending content on social media during the research stage shaped the design concept. Results showed
that Gen Z creators and audiences alike actively consume GRWM, fashion and beauty content; especially media compliant with 'aesthetic culture'. This paved the way for the colour palette
choice, paired with soft & curvy shapes 🫧

Trending content on social media during the research stage shaped the design concept. Results showed that Gen Z creators and audiences alike actively consume GRWM, fashion and beauty content; especially media compliant with 'aesthetic culture'. This paved the way for the colour palette choice, paired with soft & curvy shapes 🫧